Your pricing *menu*

Do you have a menu for your prices?? Growing up in the restaurant business, I've always had a menu. Give the bride choices. Some all inclusive, some a la carte.

We are preparing 2 packages now. We had 3.

I see some have 1 price. Some have 2. The most I've seen is 5 options.

What say you???

Since I use DJ Intelligence I have basically 2 packages plus hourly and then there are the addons that they can select for a quote.

I presently am re working my rates.

Seriously considering the "contractor" type pricing.

That is, a base rate to go out and perform the "basics" all the rest will be add on's and or grouping of package add ons.

This way, the client will get what they want, not pay for what they don't. Also for those "teetering", I can do an "add on" for value adding if needed.

The problem is the possible perception that I will be trying to nickle and dime the client. That is where the salesmanship will come in. Prove that I have their budget in mind.

good call Dan I have been a one price offer other than extended situations such as additional systems or Big sound add ons or club lighting trussing etc. IT has worked well for me. I sell simplicity the Bride has enough things to consider without giving her another set of multiple packages in my opinion.

I was talking to the wife of a photographer friend of mine. She is the business half of the duo. They have been in the business for going on 20 years and by my standards are very successful. Anyway I was asking her opinion on pricing and this is what she suggested.

1. Have a basic package. Just for an example lets say $800
2. Have a medium package. Example $1200
3. All your add-ons. (Add-ons can only be purchased with the medium package.)
4. Your "Grand Slam" package. Example $2000. This package includes all of your add-ons.

Her experience with this is that most brides given a choice will select the medium priced package. This is the way they do their packaging and she told me they sell very few basic packages and alot of their "grand slam" packages. Once you start adding on it usually doesnt take long to surpass the all inclusive price. So by purchasing you most expensive package the bride is getting the bargin she was looking for and you are still selling your highest priced package.

I was talking to the wife of a photographer friend of mine. She is the business half of the duo. They have been in the business for going on 20 years and by my standards are very successful. Anyway I was asking her opinion on pricing and this is what she suggested.

1. Have a basic package. Just for an example lets say $800
2. Have a medium package. Example $1200
3. All your add-ons. (Add-ons can only be purchased with the medium package.)
4. Your "Grand Slam" package. Example $2000. This package includes all of your add-ons.

Her experience with this is that most brides given a choice will select the medium priced package. This is the way they do their packaging and she told me they sell very few basic packages and alot of their "grand slam" packages. Once you start adding on it usually doesnt take long to surpass the all inclusive price. So by purchasing you most expensive package the bride is getting the bargin she was looking for and you are still selling your highest priced package.


We have very similar to this. I'm not going to please the $500 bride. I consider ourselves on the higher end, thus charge accordingly. Looking over my bookings from the past 3 years, our median was $800 ish in the year 2004.And that has increased every year.

Sometimes I ask *what is your budget*? they reply, what do you charge..??

I have one pricing structure. $1,200 for 4 hrs, $200 for each add. Hr.
As a single op, it makes no sense to offer various packages. (special lighting, consultation meetings, Etc.) Why take some lowball wedding gig & look lousy? (guests don't know & you look rinky-dink) I can do only one gig at a time, I want to look good to all.

Give 'em your best & charge them for it.
If they want to pay only $800 for a DJ, I thank them for their time & move on. Unless you are a multi-op & need to keep your DJs busy, why would you take it?
Offering unlimited time makes you appear desperate & crying "I need the work"

I presently am re working my rates.

Seriously considering the "contractor" type pricing.

That is, a base rate to go out and perform the "basics" all the rest will be add on's and or grouping of package add ons.

This way, the client will get what they want, not pay for what they don't. Also for those "teetering", I can do an "add on" for value adding if needed.

The problem is the possible perception that I will be trying to nickle and dime the client. That is where the salesmanship will come in. Prove that I have their budget in mind.

I've been taking this approach for some time now it has worked well for me. I don't find clients see it as nickel and diming and in alot of cases I am getting double my market average for weddings...But then again in those cases I am providing more than average service too

I do have a mneu and it works well for me.

Option 1 is sound only
Option 2 is Bog sound and lights
Option 3 is Big sound, lights, and video

Add ons include....
Video montage
Mileage to event
and my favorite, to guarantee me as your DJ!

Some of you might not agree with that one!