It isn't mobile entertainers only. Any vendor may offer biased advice and suggestions. The bride is the star of the show after all. Any resource that can make reception planning easier and result in a satisfactory experience for all involved is a good resource.
Pete Merry is notorious for his biased views. To be honest, we are all guilty of this in one form or other. I am concerned with any attempt to condition brides to book entertainment companies based upon biased criteria. There are few industry standards in this business. Advice should be based upon those standards, not the author's interpretation of them.
Thoughts?
This is exactly along the lines of what is found in the book. The book isn't designed to make brides book Peter.
The book is designed to say, for example, "Think about where XYZ hall places it's bar that evening in relation to the reception." It would talk about the logic of why it's beneficial to have a bar in the same room as the dinner and dance. We all know, because we've all had to perform at one time or another, with the frustration of the two or three room halls.
The book is for brides.
Imagine being a hall owner that places the bar in a separate room. That hall owner's going to be just as nervous about that advice. Truthfully, bar in the same room it's great advice assisting in "For Making the Best Wedding Reception, Ever!" But that two-room hall won't like it - many halls will.
The book is written for the bride, not the halls. The advice is to attain the goal of "Best."
The book talks to brides about photographers. It plays into how to get great emotion-filled shots. There are tricks of the trade that are spelled out to assist a bride in how to get a great shot... A few shooters won't like what's written - but many more will.
The book is written for Brides, not photographers.
The goal isn't to get a book thinking "If I read this, I'll be the Best DJ, ever!" it's there to assist brides by offering pre-point of purchase advice to get the "Best Wedding Reception Ever!"
So... if a DJ isn't going to do their part in making the "best ever!" by their influence, the DJ may get their feelings hurt.
The book is not written for DJs, though.
The book talks about sightlines in the hall and surrounding areas. Stageing things in ways that make things look and feel natural. The florist selling the 4-foot vases for the centerpieces isn't going to like the advice, but it takes a seasoned voice to say, in a language a bride will listen to, "honey, it looks pretty, but realistically people cannot see around them, and if they cannot see, they are not part of..."
The book is for a bride, not a florist.
There's a pattern that should be becoming evident. I trust what the book says, I may even be a part of a segment of Entertainment that gets directly shunned in it's particular section of the book. But if the advice is followed, even shunned, my product is better, and my influence in contributing to "The Best Wedding Reception, Ever!" becomes easier.
If a consumer can make "perfect" and "best" become
"easier," it's a good thing.