Your Competition

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SemiRetired DJ

SemiRetired DJ

DJ Extraordinaire
Nov 22, 2010
1,189
155
65
Abingdon, MD 21009
www.goodknightentertainment.com
Who is your competition?

Other DJs?

Bottomfeeders?

Hobbyists?

iPods?

Suppose I were to tell you that you have no competition? You'd laugh your ass off, right?

Do you do the same things in the same way the other companies do? Do you offer the same exact services? Are you unique or just a clone with no originality?

The answer probably is that you do some things differently and bring your own brand of show to the table.

So, use that!

Make your operating question, "Why should I hire you?" Make that part of your website (I'm working on that). Make it part of your presentation to potential clients. Make them so want to hire you that they will be willing to cut stuff out of their budget to afford you.

It should not be "get what you are worth" but "be worth what you are getting".

Reaction?
 
Tommy, I agree. Offer them the question before they ask.

Then have your answer/presentation/speech already prepared.

All clients are asking this in their minds, but only a few actually verbalize it.

And ALL our marketing is designed to answer that one big question!

So beat them to it and offer the answers.

Hey wait a minute...you're my competition! :triwink:
 
From my perspective, my competition = myself and my past performances.

Universally, potential clients do not start off with the same belief, and they wouldn't admit it, even if they did. To do so would remove all their negotiating leverage.
 
OK, continuing down that road...

Why should I hire you?

I bring to the table over twenty years of DJ/Master of Ceremonies experience. I have worked with many clients to put together weddings, parties, Mitzvahs, and numerous other types of entertainment events in which the ultimate goal was for the client and their guests to have a fun time dancing, playing games, or simply just enjoying each other’s company in a relaxed atmosphere.

Using my experience and knowledge of music I will help you put together a musical program for your event that will have selections to please most of your guests. Using my ability to read people’s reactions I can change the music to adapt to what they enjoy and add new selections to the musical program to enhance their enjoyment.

My extroverted style and energy can be tuned to the presentation needs of your event. As an entertainer I can be a laid back guiding force for your event, a moderately interactive host, or a completely interactive showman; all depending on what you want.

The venue I operate in. Abingdon Elks Lodge #2354, is an informal venue that allows you and your guests to be themselves and relax. In keeping with the informal nature of the venue, my attire is a black polo and black or khaki pants for most events; however, this does not mean that special arrangements can’t be made.
 
prodjay said:
What happen when the client says that is the same thing the other DJ said?
Click to expand...

Then you say:

I can put it into action and let us start the process by you telling me what the vision you have for your event is. After that we will take just a few moments to go over how I will make your event what you want it to be and more.
Click to expand...

Of course you are now getting down to starting the planning process with them. Throughout this process you do not talk price. Also, be honest with them; if there is something they want that you do not provide or have not had experience with, tell them. But, by all means, if you are confident that you can do everything they are asking then blow your own horn because it is all about being confident and showing it. Also, if you have ideas that you think may enhance their vision, throw them out and as you do all of this make notes to jog your memory.

Don't be afraid to be out there and open new paths. Be positive; throw no, can't, and won't away unless you cannot really do it.

Finally, the majority of us are extroverts or we wouldn't be putting ourselves out in front of these folks so use that. We may call ourselves DJ/MC but we really are entertainers so, entertain. I can almost guarantee you that if you entertain that potential client at the interview then you will convert them to a client.

Some of this may take longer than usual and if they say no you will be giving away ideas; however, you have to spend money to make money. If they say no to you and book a DJ for a lower cost then they were all about the money and, more than likely, that other guy will not be able to come close to what you promised them that you can do. Regardless, you gave it a shot.

This method may cause disappointment many times but hang in there.

Now, when it gets to price, give them a fair quote (that's why you are taking notes). If you get a wince, remind them that this was their vision and that is what it will cost and then ask them if they are willing to reduce their vision or reduce other costs in their budget to afford their vision. Use your judgment from there.
 
"I can put it into action and let us start the process by you telling me what the vision you have for your event is. After that we will take just a few moments to go over how I will make your event what you want it to be and more."

Bingo! That's exactly the word I use when first meeting a potential bride - what's your vision of the day?

Getting that emotional want and need known gives me a direct line into her core thought process. From there I can show her how I can craft her day to her vision.

We can be many personalities at an event. Finding out which one they want is critical to their happiness and making them my client.
 
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