I disagree to a point on the hardware .. I think having some "gear" makes you look like a DJ to someone walking by (as long as it's clean gear and not blasting away). With just a slideshow and pictures, someone needs to guess that you're a DJ or a lighting guy or a designer. I used to help my wife at Bridal Shows .. she used to sell Wedding Invitations .. and went to a few.
I agree that having some gear to make you look like a DJ is relevant and necessary, but Red Hot gave the impression that he wanted the gear there so he could explain to attendees how it all works. He wanted the gear to be his focal point.
I would consider having my rack gear and speakers displayed and hooked up at the back of the booth below the tv so there is background gear to add to the theme of the booth.
It's there to talk about if someone inquires about it, but I would not have any gear on my main table to try and use as a conversation piece or starter.
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