My take on this has not changed. Top-of-mind is the language you are using. I continue to speak to referrals and conversation.
If my top referring clients had to respond to a game show question: "Disc Jockey" I doubt my name would be at the top of their mind. However, if those same people were discussing an upcoming event need with someone - I'm certain they would refer me. There is a difference.
As usual Bob you are talking in complete circles....