Well I am the anomaly. I do not post prices online. For me the purpose of the site is to generate calls. The purpose of calls are to generate appointments. The purpose of appointments is to book work. That has worked for me.
I do charge significantly more than others. I don't charge per hour, I do provide unlimited time. Why? Because it's likely that I won't be booking a second event that day anyway, & the most important part of it is that the VENUE will call the time of the event. I let them be the party ender. I can count on one hand the number of times that it has gone more than an hour longer than anticipated.
Yes I do get a timeline for the event. I find out how long the venue is booked for. I set the timeline to make everything happen within that timeline. I show up early, am fully set up before anyone else shows up.
I think if your comparing your services to pest control or yard services, that is the first challenge. I don't market as a commodity. I am not selling DJ services, rather an entertainment experience. Some may say what's the difference. All I can say is that branding efforts & focused attention on creating something unique for each client has worked will for me. YMMV.
I also don't have issues with those that want to sell differently. I will say this. If your not booking successfully, the problem is with you, it's not the market, the economy, it's with you & how you present & sell your services.
Taking ownership of the lack of bookings empowers you to effect change on it that can lead to better results. When you blame other things & other people, while it might make you feel better, it leaves you powerless to make a change.
I do charge significantly more than others. I don't charge per hour, I do provide unlimited time. Why? Because it's likely that I won't be booking a second event that day anyway, & the most important part of it is that the VENUE will call the time of the event. I let them be the party ender. I can count on one hand the number of times that it has gone more than an hour longer than anticipated.
Yes I do get a timeline for the event. I find out how long the venue is booked for. I set the timeline to make everything happen within that timeline. I show up early, am fully set up before anyone else shows up.
I think if your comparing your services to pest control or yard services, that is the first challenge. I don't market as a commodity. I am not selling DJ services, rather an entertainment experience. Some may say what's the difference. All I can say is that branding efforts & focused attention on creating something unique for each client has worked will for me. YMMV.
I also don't have issues with those that want to sell differently. I will say this. If your not booking successfully, the problem is with you, it's not the market, the economy, it's with you & how you present & sell your services.
Taking ownership of the lack of bookings empowers you to effect change on it that can lead to better results. When you blame other things & other people, while it might make you feel better, it leaves you powerless to make a change.
