I had 1 year where I made $100,000 while still working a full time job too, I did 40 weddings averaging $1500, I had a standing every other week ig with a chain of 4 nursing homes Thursday afternoons for $300 and a contracted Friday night bar gig at $300 per week,Generally speaking for 95% of DJs out there, $2,000 per event is going to pretty much be the max. And that's a high price point to effectively pitch, and book all events at.
The ones that claim higher price points are either:
A. Selling multiple services to surpass the 2K mark such as Up Lighting, Photo Booth, Drapery, Wedding planning, officiating, Setting up a hot dog stand, bartending etc.
B. They live in a very high cost area and are only truly able to fetch above $2,000 due to the market conditions. ...Look At Hawaii for example. Many DJs there charge $2,500 - $3,000 to do a wedding, BUT there are only so many DJs on the islands there, and it's very expensive to live there. These guys usually only pull 20 or less weddings a year at those rates too.
C. They are people like Peter Merry etc. who do book at say $3,000...BUT they are only booking like 5 to 10 weddings a year...And that's because the pool of clients willing to pay that high price is very small. Just the way it is.
Figuring those parameters. Let's say You as a DJ reaches the $2,000 per wedding mark on the routine. Let's say market conditions are awesome, and you are able to actually book 50 gigs a year at that price. That is $100,000 a year in revenue. Honestly, that is about as good as it gets in Mobile DJ land, and honestly that amount of revenue is pretty nearly impossible to actually make happen for a single op. Possible yes, but very, very unlikely.
More likely of a number is trying to obtain $70,000 a year. And actually keeping that type of revenue coming through to you is another very hard task as well.
Basically, is it even worth it to purchase the highest quality equipment for your business if you know you will only MAYBE yield $70,000 a year as a Mobile DJ?
weddings 60,000
Nursing Home 7800
Bar 15600
total 83400
Plus just under $12,000 in miscellaneous gigs I worked a lot of weekdays and Sundays, and about $5000 in P.A. rentals