Interesting article from Forbes

I've done some in-store events before for Swatch and New York and Company. They typically book very late (kind of like club events do) so I think they are most appropriate to fill in dates that you might not otherwise have filled. And I was done early enough to still book a club gig if I wanted to, so it didn't even take that inventory. I think I played from 11-3 or 12-4... something like that.

It couldn't have been easier work. For someone that is newer to mixing and wants a pretty risk-free place to practice in front of the public... it's great. Even if you trainwreck you don't ruin the dance floor at all. I also got a list of store promo announcements that they wanted me to make every 15-20 minutes. They were full scripted, I didn't have to think at all.

I think the perhaps better spot is in fitness right now. I've got a buddy that is doing pretty consistent work on live-DJ fitness classes which is a nice mid-week segment. I'd be looking to partner with gyms if I were looking for more mid-week work.

The key in both of those markets are DJs that can mix though. If you're just putting a playlist on, they might as well have stuck with their Muzak. Doing something interesting in how you play it is really critical.