Revisiting signage

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Jeff Romard

Jeff Romard

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Sep 4, 2006
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Many years ago I used to have a 6X3 or so sign that I would basically use as a table skirt. The sign was professionally done and actually looked pretty good it may have even gone unnoticed except for the fact my business name and contact info were on it. After many discussions and a little thought I realized it just wasn't the image I was trying to portray at a wedding and put it away.

The last couple of years I have noticed in pictures here and in the Facebook groups there are more DJ's than not using Laptop skins with their name on them. Some have website and phone number. Some of the more vocal against signs back in the day are using skins.

So except for size what is the difference between my sign and the skins?
 
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There’s a big difference between a 6’x3’ sign vs a smaller 10”x15” sign. Also the issue with those bigger signs is that they were taking away too much from the aesthetics of the decor and room. Laptop skins are usually black and white and often times behind a facade don’t even show entirely. The other part is familiarity. Laptop skins are common and are often expected. When you wanna know who the DJ is we’re trained to look at laptops. A big sign is sort of like overdoing it, and because it’s not permanently fixed somewhere, almost appears as if you went out of your way to advertise. The key is to make it subtle but noticeable, and as if it was designed to be there. Anything that’s 6’x3’ is definitely not subtle and definitely not small enough where it appears as if it was supposed to be there.
 
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djtaso said:
There’s a big difference between a 6’x3’ sign vs a smaller 10”x15” sign. Also the issue with those bigger signs is that they were taking away too much from the aesthetics of the decor and room. Laptop skins are usually black and white and often times behind a facade don’t even show entirely. The other part is familiarity. Laptop skins are common and are often expected. When you wanna know who the DJ is we’re trained to look at laptops. A big sign is sort of like overdoing it, and because it’s not permanently fixed somewhere, almost appears as if you went out of your way to advertise. The key is to make it subtle but noticeable, and as if it was designed to be there. Anything that’s 6’x3’ is definitely not subtle and definitely not small enough where it appears as if it was supposed to be there.
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Just for reference I would never go back to a big sign at a wedding. At a public event maybe. I also think yours are very well done compared to most. I do get what you are saying. The big thing I see with this is the ones who were so adamant 15 years ago about advertising at weddings are all over this now. I'm all about self promotion but at the end of the day it's still advertising at an event
 
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Jeff Romard said:
Just for reference I would never go back to a big sign at a wedding. At a public event maybe. I also think yours are very well done compared to most. I do get what you are saying. The big thing I see with this is the ones who were so adamant 15 years ago about advertising at weddings are all over this now. I'm all about self promotion but at the end of the day it's still advertising at an event
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This is another reason why I named my company my DJ name (and trademarked it)… advertising DJ taso on a laptop doesn’t seem like advertisement compared to saying xyz productions
 
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When I first started out, I had a 2'X3' sign that I'd put out near my table. At one event, the planner came and moved my sign. Not knowing any better, I went and put it back up. After she did it a 2nd time I got the hint that the bride likely didn't like it and in hindsight, it was completely tacky. I do like has Taso does his on the back of his laptops but I don't plan on going back.
 
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