"Other".........my view, it takes both types. Group pics, especially if they show uplighting and higher-end venues, helps to build reputation as a vendor who does high-end events and, in turn, suggests that this is the "real pro" the Bride needs for her events. However, I personally give more weight to the close-up shots of brides who are having the time of their lives...........ESPECIALLY if the Bride in the pic is gorgeous. To me, these are the shots that will trigger an emotional response from the viewer and spur them into action to do an inquiry. It's much like the mediocre-looking guy that keeps getting hit on by gorgeous women, all because he's already dating a gorgeous woman. I believe that women think they're going to be that beautiful Bride in the pic, simply because they hire the DJ who has beautiful brides whom he/she has worked for in the past.