I realize we're in different markets, and I don't know the market average where you're at, but are you sure you guys are charging enough?
Our market is a really odd one, actually make that an extremely odd one. We've got 3 different pricing tiers of wedding DJs and then 4 different tiers of general DJs.
Weddings we've got a couple of multi-ops in the $1000+ range
us and 4 others in the $350-$600 range, including three multi-ops
and there's a small handfull of guys around $250
For general DJs tack on another group at less than $200 and if you're talking on campus, can't forget the Apple reps and their Apple funded iPod systems ($150ish).
We figured that with everything that has been happening in our area, starting almost a full year ago, going above $500 wouldn't be too smart. By and large around here we've got 6 major employers (Purdue, Eli Lily, Wabash National, Alcoa, Subaru, Caterpillar) in town and then several in the surronding towns. Within the past year, Eli Lily announced they'll be closing their doors in the next couple of years; Alcoa cut about 1/3 of their workforce; Subaru laid off a couple thousand; Wabash National (semi trailer maker) closed the south plant and cut about 7500 jobs; Cat just cut 1000 a couple months ago; and Purdue is on a hiring freeze. Couple that with a large portion of the farmer's have had their fields washed out at least once over the past two years and you get the picture.
One of our $1000 multi-ops had to start offering a barebones sound only package this year for $500 because he wasn't getting the bookings at his normal rates.
Ducky and I plan to revisit our rates for the 2011 season, but for now the $450 keeps us happy. Heck we went from 16 weddings last year to 25 this year, and the norm around here is for people to start looking for their DJ 3-6 months out.