(Note: Poll coming soon.)
I have been musing lately over the numerous misspellings and errors in grammar usage that a lot of DJs present in their web content. A lot of this comes from the search for a wedding DJ for my bud, Crystal, as well as a review of my local competition. However, I know that this problem is not regional because of what I viewed from my own wedding DJ search in Massachusetts.
Whether it is a website, a description for a lead generator, or an email, your web content is potentially the first thing that a prospective client views. I say "potentially" because there are people who do not use the internet to find a DJ and there are people who will call and ask for printed materials.
Consider taking the time to review your web content. Check out your website and take a look at those music lists online and make certain that song titles, artists, and albums are spelled correctly. Before you send an email, check it for errors. Go back to the lead generators and other online listings that you use (e.g. WEDJ.com, Google Local, local newspaper online) and check your company description.
Read everything. Remember that spellchecker tools are handy, but will not catch everything. Edit your work for spelling, grammar, and consistency.
I have been musing lately over the numerous misspellings and errors in grammar usage that a lot of DJs present in their web content. A lot of this comes from the search for a wedding DJ for my bud, Crystal, as well as a review of my local competition. However, I know that this problem is not regional because of what I viewed from my own wedding DJ search in Massachusetts.
Whether it is a website, a description for a lead generator, or an email, your web content is potentially the first thing that a prospective client views. I say "potentially" because there are people who do not use the internet to find a DJ and there are people who will call and ask for printed materials.
Consider taking the time to review your web content. Check out your website and take a look at those music lists online and make certain that song titles, artists, and albums are spelled correctly. Before you send an email, check it for errors. Go back to the lead generators and other online listings that you use (e.g. WEDJ.com, Google Local, local newspaper online) and check your company description.
Read everything. Remember that spellchecker tools are handy, but will not catch everything. Edit your work for spelling, grammar, and consistency.