How many of you hook up with photographers, wedding planners, etc. and set up a rewards system?
I prefer to operate in the mode that they refer me because I make their lives easier due to the fact that I'm a reception coordinator. I keep things running smoothly and keep them in the loop on everything. We show our appreciation for one another by referring one another. If you're only paying for leads, the next guy that comes along and offers them more will win out.
Do you send card for their first anniversary?
Since most are connected via FB, I can see if they are still together. Since I also share some candid photos on my business page (which they love!), I'll re-share those with a congratulations to their timeline. Not only recognizing their day, but giving a bit of a shameless plug for my services as well.
Have any of you cold called on some larger businesses for Christmas parties?
When I did corporate events, I would send a few letters out a couple times a year. Got some work off a few of them. I think mailings to the HR Dept work a bit better, especially if you can include a card or brochure. They'll stash those away for future reference.
Just trying to figure out what is effective. I appreciate all the dialog more than you can know.