G
Guest
Guest
First off, I’d like to thank Dan for approaching me with the idea of a Marketing-type (marketing-esque) forum. He and I bounced some ideas around for scope and vision. We came up with a newer concept of what one should be able to find in a child board such as “Marketing” on a chat board targeting mobile DJs.
This new flavor is going to try to be a growing, interactive, applicable, self-fulfilling expansion of the past old board mentality of “Whatcha all’s think?” forums. When one looks over those boards from a third-party perspective, there happens to be a consistent sense of the blind leading the blind. If we can avoid that here, then we are miles above the norm.
For the last six years, I’ve rarely promoted myself any higher than that of a jock within the Complete Music juggernaut. I’ve been an office manager in one market (daily operations, scheduling, booking, sales, ect) and lead sales in this current market. To date, I’ve left all those positions behind (besides field work-DJ) in pursuit of a Bachelors degree in Business Management emphasizing marketing. I am a 40-year old college Senior. I’ve had 3 sole proprietor stints fail. They were in the construction field, not mobile entertainment, however. I’ve really learned the hard way how to fail.
The agenda I have held to since I heard this one particular stat 7 years ago (still a true statistic, by the way) was 30% of all DJ services operating today, will not be operating by this time next year. I’ve had my 3 failures, now. My next one… well, let’s hope I’m building a stronger foundation.
I am not your, nor anyone’s, marketing guru. I’m out there chasing this knowledge as hard as the next go-getter. But, I believe I do have a something of worth that we can all work with - A desire to “go deep.”
There are several stages of learning known in scholastic circles as Bloom's Taxonomy of the Cognitive Domain. Look that over, because in this, are the stages (or classifications) for goal-oriented education. They are (basic to advanced):
Knowledge – Write, List, Label, Name, State, Define
Comprehension – Explain, Summarize, Paraphrase, Describe, Illustrate
Application – Use, Compute, Solve, Demonstrate, Apply, Construct
Analysis – Analyze, Categorize, Compare, Contrast, Separate
Synthesis – Create, Design, Hypothesize, Invent, Develop
Evaluation – Judge, Recommend, Critique, Justify
Instead of spending our time flaunting knowledge (or lack thereof), let's try to up the ante’ on this board. Let’s try to dig in and “go deep” on marketing concepts, and directives to allow the user (you the DJ) to come up with your own plans of action.
There will be times I’ll post a chart, or an illustration, or even an example (yes, it may have even come straight from a 2006 textbook), but it’ll be here because it can directly relate to us as mobile DJs and more valuably for you as an ODJT member.
Let’s have some fun in here!
Let’s stretch and grow.
This new flavor is going to try to be a growing, interactive, applicable, self-fulfilling expansion of the past old board mentality of “Whatcha all’s think?” forums. When one looks over those boards from a third-party perspective, there happens to be a consistent sense of the blind leading the blind. If we can avoid that here, then we are miles above the norm.
For the last six years, I’ve rarely promoted myself any higher than that of a jock within the Complete Music juggernaut. I’ve been an office manager in one market (daily operations, scheduling, booking, sales, ect) and lead sales in this current market. To date, I’ve left all those positions behind (besides field work-DJ) in pursuit of a Bachelors degree in Business Management emphasizing marketing. I am a 40-year old college Senior. I’ve had 3 sole proprietor stints fail. They were in the construction field, not mobile entertainment, however. I’ve really learned the hard way how to fail.
The agenda I have held to since I heard this one particular stat 7 years ago (still a true statistic, by the way) was 30% of all DJ services operating today, will not be operating by this time next year. I’ve had my 3 failures, now. My next one… well, let’s hope I’m building a stronger foundation.
I am not your, nor anyone’s, marketing guru. I’m out there chasing this knowledge as hard as the next go-getter. But, I believe I do have a something of worth that we can all work with - A desire to “go deep.”
There are several stages of learning known in scholastic circles as Bloom's Taxonomy of the Cognitive Domain. Look that over, because in this, are the stages (or classifications) for goal-oriented education. They are (basic to advanced):
Knowledge – Write, List, Label, Name, State, Define
Comprehension – Explain, Summarize, Paraphrase, Describe, Illustrate
Application – Use, Compute, Solve, Demonstrate, Apply, Construct
Analysis – Analyze, Categorize, Compare, Contrast, Separate
Synthesis – Create, Design, Hypothesize, Invent, Develop
Evaluation – Judge, Recommend, Critique, Justify
Instead of spending our time flaunting knowledge (or lack thereof), let's try to up the ante’ on this board. Let’s try to dig in and “go deep” on marketing concepts, and directives to allow the user (you the DJ) to come up with your own plans of action.
There will be times I’ll post a chart, or an illustration, or even an example (yes, it may have even come straight from a 2006 textbook), but it’ll be here because it can directly relate to us as mobile DJs and more valuably for you as an ODJT member.
Let’s have some fun in here!
Let’s stretch and grow.
