To me most brides have no idea what a mixer is and I'm pretty sure they have no idea what a JBL or a evox 8 is either.
Exactly! Nor do they care what an peevox or a bjl is. Nor should they care.
And a mixer to them is a social event. You know, something they did at frosh week or when they were pledging frat houses?
I'm not trying to belittle the brides to be as being stupid or technologically challenged, I'm trying to make the point that they won't care.
I guarantee you if you try to explain it to them what it all does, even if you explain it in the most basic layperson's terms, you will lose them quicker than,........well you get the picture I hope.
Brides only care about "lifestyle" based advertising. Things that evoke emotional responses catering to how their perfect day will look as their prince charming marries them and carries them off to their castle to live happily ever after (yeah,right
).
As hokey as that sounds, even if today's modern brides don't really believe that crap anymore, they
still want it to be true and will still make emotional purchases based on that fantasy.
Please don't take this as me trying to destroy you, but to be brutally honest, if you show up at the bridal show just as you have the setup pictured there, you will not hold anybody's attention for very long.
Put away the mixer and the evox, rent a short throw projector if you have enough booth space or a big screen tv if you don't, and as Rick mentioned, display a slideshow of lifestyle images of people dancing and having a good time on the back wall of the booth. Even if you don't have pics of your own events to display, get some stock photography.
Maybe have a small speaker hidden under your table playing upbeat dance tunes at very low volume.
Have some ambient mood lighting or up-lighting in the booth somewhere if you like, but skip any of the room or atmospheric effects. That would make it look cheesy, imo (although Chuck's pic of what appears to be a starfield laser or a bliss light under the table looks kinda cool.
As Ice mentioned, get some candies for bait and also have a promotion like a draw for free up-lighting or free ceremony or similar for each bride that books with you. Something that won't cost you alot of out of pocket expense but is still valuable to a bride to be.
Sell them on
what their perfect day will look like, not how it comes together on a technical level.
Best of luck!