There are many ways to market..but how much in sales do you need to get to justify an ad?
Just got an email from The Knot pushing space in their magazine.
All NEW VENDOR Packages include:
* Online Storefront on The Knot - #1 Wedding Website
* Online Storefront on The Knot Mobile app & Wedding Planner app- #1 Wedding Apps
* "Preferred" Higher placement online – rotate after Featured but before Standard!
* Magazine Ad – 2 issues/12 months (December and June publish dates)
* Local Resource Profile in The Knot Pennsylvania
* Free Ad Creation
* Inclusion in an email to Knot brides announcing magazines are available on newsstands with direct link to you online Knot.com Storefront
* Complimentary issues to hand out to your brides
Photographers (Pittsburgh & Central PA):
1/2 Page $397.50/mo
2/3 Page $440/mo
Full Page $517.50/mo
When I spoke with them last spring a DJ listing was about 5% less.
Notice the prices are PER MONTH...so 1/2 page runs $4,800.00 a year.
What amount of business must this ad/knot website generate to justify that expense? OK, 'investment"?
If it would bring in enough gigs at the right price, i'm all for it. Just what are those figures is my question.
Just got an email from The Knot pushing space in their magazine.
All NEW VENDOR Packages include:
* Online Storefront on The Knot - #1 Wedding Website
* Online Storefront on The Knot Mobile app & Wedding Planner app- #1 Wedding Apps
* "Preferred" Higher placement online – rotate after Featured but before Standard!
* Magazine Ad – 2 issues/12 months (December and June publish dates)
* Local Resource Profile in The Knot Pennsylvania
* Free Ad Creation
* Inclusion in an email to Knot brides announcing magazines are available on newsstands with direct link to you online Knot.com Storefront
* Complimentary issues to hand out to your brides
Photographers (Pittsburgh & Central PA):
1/2 Page $397.50/mo
2/3 Page $440/mo
Full Page $517.50/mo
When I spoke with them last spring a DJ listing was about 5% less.
Notice the prices are PER MONTH...so 1/2 page runs $4,800.00 a year.
What amount of business must this ad/knot website generate to justify that expense? OK, 'investment"?
If it would bring in enough gigs at the right price, i'm all for it. Just what are those figures is my question.