Thanks Rick! I can see how just keeping things small (as in price etc) can help book more at first just to get experience. I had one wealthy neighbor of a friend get on the topic of DJing with me. He had talked to one guy for his daughter's upcoming wedding and the dj was charging $2000. He asked me what I cost and I said $400. He about filled his boxers at that point. He was instantly thinking he was getting ripped off with the $2000 bid. He asked what makes the difference? I told him I was just starting out. Experience...Equipment...Ability to do certain add-ons makes the difference. (I had said $400 because I just got done doing a car show for that). He seemed to understand but I went away feelin' like a $400 chump knowing he was completely willing to spend $2000+. But...Like Taso said. I know I wouldn't have been able to provided a $2000 experience and would have damaged my reputation in the long run.
There are guys that have been DJs for YEARS who will go out and do $400 weddings. They are harder to find now because many of them have retired, but there are some guys who have been around 15+ years and will book $400 to $500 Weddings.
There is an older DJ who lives maybe 10 miles from me who charges $595/4 hour weddings. He has had the same price for like 6 years now. He use t be $495/4 hours. The guy is over 60, and been a DJ for 30 years.
...So, EXPERIENCE doesn't have everything to do with DJ prices.