For a long time now I have been pretty gung ho about growing the business, and booking as many events as I possibly can. I've had the pedal to the metal for about 9 years now. I pretty much seem to book between 34 and 44 Saturdays every single year. I have been thinking a lot about what I want to do in 2017 and 2018, how to do marketing, and what I want to do in terms of my booking schedule.
In 2016 I had LONG, LONG streaks of working anywhere from 5 to 10 Saturdays in a row before having a Saturday off. The more I think about it, the more I don't want to do that any more.
I want to control my weekends more...The problem is that bookings come in very in naturally and sporadic. I get booked at random times, and the dates come in how they come in. It's hard to just book 3 Saturdays in a row, and make sure the 4 Saturday I have off...It's hard to just book every other Saturday.
This year, I'm going to emphasize not working so many weekends in a row, but I need to find an effective way to actually stick to that. After the last decade of working as much as I can, and dealing with the slow season every year, I'm beginning to feel like I want more of my weekend time back. I'm not caring as much about things like "Trying to make more money than last year" or "Making as much money as I possibly can".
I'm already toning down my marketing moving into 2017. I'm planning to let the cookie crumble, and let bookings fall into place, but keeping a close eye on my calendar. If I book 3 weekends in a row...Make sure I give myself a weekend off. ...I think I want more relaxation time with the family in 2017 through out the year, and not just in mid January thru early April.
I'm prepared to only work only 40 events this year instead of over 50 I guess is what I'm saying.
Anyone else feeling this way?
In 2016 I had LONG, LONG streaks of working anywhere from 5 to 10 Saturdays in a row before having a Saturday off. The more I think about it, the more I don't want to do that any more.
I want to control my weekends more...The problem is that bookings come in very in naturally and sporadic. I get booked at random times, and the dates come in how they come in. It's hard to just book 3 Saturdays in a row, and make sure the 4 Saturday I have off...It's hard to just book every other Saturday.
This year, I'm going to emphasize not working so many weekends in a row, but I need to find an effective way to actually stick to that. After the last decade of working as much as I can, and dealing with the slow season every year, I'm beginning to feel like I want more of my weekend time back. I'm not caring as much about things like "Trying to make more money than last year" or "Making as much money as I possibly can".
I'm already toning down my marketing moving into 2017. I'm planning to let the cookie crumble, and let bookings fall into place, but keeping a close eye on my calendar. If I book 3 weekends in a row...Make sure I give myself a weekend off. ...I think I want more relaxation time with the family in 2017 through out the year, and not just in mid January thru early April.
I'm prepared to only work only 40 events this year instead of over 50 I guess is what I'm saying.
Anyone else feeling this way?