This was posted on a local Wedding Vendor page on Facebook page.
Makes Sense
- Thread starter Ausumm
- Start date
How many said they felt kilty that they didn't hire Ausumm?
While I don’t believe the specific numbers, as I think this is totally fabricated for marketing purposes… some of it is in the realm of truth. The thing is though djs in one way or another have been saying this for years.
No ones gonna magically spend more on you just because… it’s what are you doing specifically to get people to WANT to spend more on you.
No ones gonna magically spend more on you just because… it’s what are you doing specifically to get people to WANT to spend more on you.
Those numbers are not only bogus - they're so egregiously far from reality that it's more likely to backfire and lose the sale for lack of credibility. Most of us can easily figure out when we're talking to someone who's a complete phony - and it's an emphasis on things like this (presumed mistakes of others) that often reveals the facade. After all, 78% of statistics are 95% false nearly 52% of the time. 
I've done plenty of events that seemed lackluster compared to my own personal preferences or other event styles I've done and yet, professionalism always wins. When people get exactly what they wanted - THAT is the thing that sells and produces referrals. I've done events where the music was restricted solely to Big Bands of the Duke Ellington, Glenn Miller, era, or perhaps crooners like Ella Fitzgerald, Vaughn Monroe, etc. Was everyone attending the wedding down with that musical program? Of course not. But, the couple produced the social atmosphere they wanted for their day, and as such created an environment conducive to what they valued most - which was that SOCIAL interaction, rather than some out of control club scene and pounding bass bins.
Social media would have us believe that every wedding should look like spring break at a Miami nite-club. This 'Keeping up with the Kardashians' mentality has certainly distorted the modern perception of weddings (or any celebration.) By and large however, the vast majority of weddings (assuming the engagement itself was seriously undertaken) are well planned in accord with the values of those couples and their families. You can't simply rank the success of an event by the price tag of it's vendors, or the visual effects of it's 4 minute video recap. Likewise, there is no actual correlation between dignity and the money spent.
DJs who can match credibility pre-event with post event customer satisfaction will always have a winning formula regardless of the invoice.
I've done plenty of events that seemed lackluster compared to my own personal preferences or other event styles I've done and yet, professionalism always wins. When people get exactly what they wanted - THAT is the thing that sells and produces referrals. I've done events where the music was restricted solely to Big Bands of the Duke Ellington, Glenn Miller, era, or perhaps crooners like Ella Fitzgerald, Vaughn Monroe, etc. Was everyone attending the wedding down with that musical program? Of course not. But, the couple produced the social atmosphere they wanted for their day, and as such created an environment conducive to what they valued most - which was that SOCIAL interaction, rather than some out of control club scene and pounding bass bins.
Social media would have us believe that every wedding should look like spring break at a Miami nite-club. This 'Keeping up with the Kardashians' mentality has certainly distorted the modern perception of weddings (or any celebration.) By and large however, the vast majority of weddings (assuming the engagement itself was seriously undertaken) are well planned in accord with the values of those couples and their families. You can't simply rank the success of an event by the price tag of it's vendors, or the visual effects of it's 4 minute video recap. Likewise, there is no actual correlation between dignity and the money spent.
DJs who can match credibility pre-event with post event customer satisfaction will always have a winning formula regardless of the invoice.
There is truth in some of what they are saying but I would avoid giving percentages in that it is impossible to prove correct. I’d stick with generalizations.
An example of the facts which don’t jive with me. When I used to do weddings, my clients didn’t feel they should have to spend more or think they should have put more effort into the music at the reception. How do I know, for many, I also did other events for the families. For the first 15 years, everything wedding-related was all referral, no advertising, and I was busy. One family pulled me back from not doing receptions to do a wedding reception a couple of years ago for another relative. And I am sure there are plenty of other DJs who do a great job too.
It is the brides who cut corners, do it themselves, or hire unqualified DJs to whom these statements would apply. In many cases, they might not be able to, want to, or care what happens as they deem it not important.
I did do lots of the general cookie-cutter weddings but as competition increased I started doing more of the non-standard weddings like karaoke weddings receptions, receptions where they chose all the music played, and a reception where most of the music was from Pulp Fiction. One of the funniest was a Middle Eastern & Spanish wedding reception in NYC. I was hired to play the Spanish music and the band was to do the Middle Eastern music and intros in Spanish and some other language. Of course, the band was late. Then maître D and a couple of people came over to me speaking in Spanish to see if I could do the intros. As I look at them like a deer in headlights, because I don’t speak Spanish. Now that was funny as hell, we waited for the band to arrive.
One reception that proves the point on how important music is. I had a wedding for just 20 people at a private venue of some world-class chef. Music was an afterthought, they weren’t going to have a DJ but figured they needed someone to play the music for the ceremony. The entertainment was supposed to be the food. I was given a list of exactly what music to play, I just had control over what order to play it in. Well, these people danced like there was no tomorrow, and a couple of times I didn’t hear the dinner bell and had to face one pissed-off chef. There was more to the story but when it was over no one was talking about the food. I made it home in record time because I was starving. Never saw so little food served, large plates, super small servings. Why I don’t know and why were there flowers & weeds in my salad?
An example of the facts which don’t jive with me. When I used to do weddings, my clients didn’t feel they should have to spend more or think they should have put more effort into the music at the reception. How do I know, for many, I also did other events for the families. For the first 15 years, everything wedding-related was all referral, no advertising, and I was busy. One family pulled me back from not doing receptions to do a wedding reception a couple of years ago for another relative. And I am sure there are plenty of other DJs who do a great job too.
It is the brides who cut corners, do it themselves, or hire unqualified DJs to whom these statements would apply. In many cases, they might not be able to, want to, or care what happens as they deem it not important.
I did do lots of the general cookie-cutter weddings but as competition increased I started doing more of the non-standard weddings like karaoke weddings receptions, receptions where they chose all the music played, and a reception where most of the music was from Pulp Fiction. One of the funniest was a Middle Eastern & Spanish wedding reception in NYC. I was hired to play the Spanish music and the band was to do the Middle Eastern music and intros in Spanish and some other language. Of course, the band was late. Then maître D and a couple of people came over to me speaking in Spanish to see if I could do the intros. As I look at them like a deer in headlights, because I don’t speak Spanish. Now that was funny as hell, we waited for the band to arrive.
One reception that proves the point on how important music is. I had a wedding for just 20 people at a private venue of some world-class chef. Music was an afterthought, they weren’t going to have a DJ but figured they needed someone to play the music for the ceremony. The entertainment was supposed to be the food. I was given a list of exactly what music to play, I just had control over what order to play it in. Well, these people danced like there was no tomorrow, and a couple of times I didn’t hear the dinner bell and had to face one pissed-off chef. There was more to the story but when it was over no one was talking about the food. I made it home in record time because I was starving. Never saw so little food served, large plates, super small servings. Why I don’t know and why were there flowers & weeds in my salad?
For the record, I posted this to start the exact discussion we are having.
Personally, I would never use this as a sales tool.
If I cannot sell myself, I am not going to "guilt" anyone into signing with stuff like this.
Personally, I would never use this as a sales tool.
If I cannot sell myself, I am not going to "guilt" anyone into signing with stuff like this.
Bingo! Once we leave our huge needy ego's at home, it makes accepting what YOU thought it SHOULD have been to what the CLIENT wanted.