Pricing on your site...??

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C

Capital Disc Jockeys

New DJ
Nov 5, 2006
1,202
4
55
Schenectady, NY
Since we are in a brand new year, I've been contemplating putting some kind of pricing on my new web site. We are a small multi-op, myself and 3 guys. How shall I describe this on my site? Starting at? If we have 2 packages, Price it for Associates and myself? Should I be very specific with my pricing?

What say you? And thanks. Happy New Year!
 
Pricing on the site is always a hot issue here.

I put mine there but I'm a special case in that I only work one venue and the entire purpose is to book the venue. I offer an inclusive price of me and the venue for four hours.

Pricing on your site will generally keep away the tire kickers and maybe even some legitimate prospects if they perceive the prices too high.

My suggestion is to group things into packages and make it a "starting at" price to indicate a base package.
 
To many variables for me. I don't even like giving out a price on the phone unless really pressed. I do a better job of selling the client in person so I prefer a face to face meeting if it can be arranged.

I do however give my starting price on my site for schools events. If its not a big deal(prom,ect), I don't want to deal with it. Schools around here can find a DJ for $200 all day long so its not worth my time.
 
My pricing is available thru my DJ Intelligence quote system.

There is a link to it on the bottom of my "Packages and Options" page.



But, thinking about it, I wonder if that gets enough notice....
 
My research...

Tells me that full time DJs in my area do not post pricing. Part timers (guys that work a full time job) do post something...

I've been back and forth. It is on my DJ Intelligence. I guess my other question is if your pricing is on your DJI, why not your web site??
 
Capital Disc Jockeys said:
It is on my DJ Intelligence. I guess my other question is if your pricing is on your DJI, why not your web site??
Click to expand...
Because it's not "ON" DJI - it's "IN" DJI.

I.E. The client has to fill out contact info and provide some event details to see the price.
 
Tim - You know my feelings on the subject... Of course as one of the "part time guys" who post something (I post a "starting at" price for non-Saturday events...) you also know that I price slightly higher than many of my "part-time" colleagues...

I feel that by giving potential clients a "starting point" for pricing, I cut out a lot of the tire-kickers. I may lose some business this way, but the leads I get tend to be much more qualified to the services and that i offer and the prices that I charge...

YMMV...
 
I don't post prices or price ranges or starting points.

That's just me, though.

I want to build the value in a face-to-face meeting after qualifying them over the phone. I ask 'how did you hear about me'. If they say, google, it may be a bit more difficult to sway them over.
 
My prices are on the DJI...If people inquire, great! For example, I just turned a $795 event into a $1395 event, how??

When she inquired on my web site and the DJI, she had wanted my absolute cheapest package. I had to email her and asked her to call me...Instead, she asked to meet with me in person. Ok! So last night her and her mom showed up at my home office. After an 1/2 delay, they got lost, we all laughed it off.

The whole meeting took 1/2 hour. (I clocked it from they walked in to when they left)

After listening to her and her mom bitch about the terrible Coxasckie (small town hour away from here) DJ they had been too as guests, we went back and forth with Q&As...

It's a Sunday too! No mention of a discount, probably because I explained to her what we did in order to make her reception ALOT better from what they had experienced...And that is Priceless! ;)
 
Some say they can't give a quote until they meet and find out what they want. Myself, I don't have any add ons other than ceremony, OT and mileage. So I post on my site. I would rather let them know.

I get 10 or 15 a year telling me they get tired of listening to DJs educate them when they only want a price. Also that they don't want to meet to get a price or fill out forms.

I give them what they want.
 
Capital Disc Jockeys said:
And ....your point...????
Click to expand...

My point is there are existing threads on common topics. Why not contribute to or revisit them in order to preserve the information and opinions already submitted?

Makes good sense, no?






.
 
2009??? I hope we are still not doing business like 2009...unless it was a nice major profit. :tribiggrin:

I think this thread is valid as he is asking opinions of the current times. I'm sure many on here have changed the way we give pricing.

However there is still a lot to learn from the past posts and how we conducted business before.

Thanks for the links Hank! :tricool:
 
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