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You are correct to a certain point. If you're dealing with a bride who has up to $600 to spend on a DJ for a wedding then they are going to go with number 1. As for the fluff not sounding honest? My past clients would disagree with you. I don't make statements I can't back up and have been for over 20 years. The brides that I meet with are looking for memories, for someone who will help them pull together the wedding they've dreamed about. And since I'm in the middle for pricing (starting at $1295) I fit most of their budgets. The few who are looking for those VFW $600 DJ's, well I send them to the part timers who I know can provide what they want for that price.

You're not putting a damper on my post at all. It stands as what works in the my area and around most of MA. These are not sales tactics, they are speaking the truth. I produce what I say and I have the backing to prove it. That's why most of my clients are from referrals and those who have seen me in action.

If you ask any bride what they'd prefer to hear regarding their wedding day to be, the majority would chose #2. For the more conservative bride who must think about evey penny and is on a tight budget they unfortunately must shop at the dollar store for their center pieces. Different markets, different dreams.

Every market is different, every DJ had different prices for what their service can provide. I have worked over 20 years to get my prices where they are today. I have no one to compare these prices with except my last job. I don't compete on price either. The minute a client says "well this guys $200 cheaper, can you match his price". I thank them for their time and tell them to hire the the other guy before someone else does. And I'm very nice about it. If they want price then I'll find them price.

Wow, we just got a high end DJ in Michigan for $900.

Here in Texas they run about $500-650 for the high end DJ.

Mike
 
And if I believe enough I will wake up with $1000000 in my bank account tomorrow. :sqlaugh:

Like my mom always said, wish in one hand and spit in another and see which fills up faster.

Mike
Well, evidently you don't believe enough that your experience and skill are worth making that much.:sqbiggrin: Are you average like everyone else? Do you provide the same as someone just starting out in your business? Just curious.
 
Wow, we just got a high end DJ in Michigan for $900.

Here in Texas they run about $500-650 for the high end DJ.

Mike
That's pretty good. If they are here in MA they'd be worth $1200 - $1500. The high end would be worth around $2000 closer to Boston.


The basic economic principal of the free market. The market will only bear what it will bear. Try to charge $100 for the same thing that someone else is charging $75 for and see how long you stay in business.

Anyone who denies this does not understand basic economics. Time to go back to school.
And the problem with your argument is not all DJ's are the same thing. Which would you pay more for, "A band who covers the songs of the Eagles" or "The eagles". I'm not suggesting that I or anyone else is in the same class as that great entertainment but there is a big difference between talent. Some people will pay the higher price for the better quality. You're free market statement only related to the exact same item.
 
Well, evidently you don't believe enough that your experience and skill are worth making that much.:sqbiggrin: Are you average like everyone else? Do you provide the same as someone just starting out in your business? Just curious.

Nope, I have an exceptional skill. I have been named one of the brightest young designers in my area.

But in my market, for example, for theatrical lighting design, high end designers make $750 per show (with the exception of the occasional regional level show). If I try to charge $1000 the theaters will hire another of the myriad of great designers out there. I am in the top 5% of designers, but there are a lot of designers in that top 5%. I think I am worth $1000 or more per show. But if I charge that, I don't work.

That is the reality of the free market.

Mike
 
From what I've read in regards to the mobile DJ wedding entertainment field you are fairly new to the business. Being a Radio DJ and being a mobile wedding entertainer is night and day. And that's where the difference in understanding what a bride wants and needs comes into play. You are just starting out in this field and I'm sure you care deeply about the service you provide. But from a few of your earlier posts you do not have a full understanding of what most brides are looking for outside of your target market. And I understand that, it comes with time. I didn't understand it 15 years ago either.

Again, you're happy with $450 and that suits your needs, that's great. I will say if that's your business plan then you may want to look at it a bit closer. You can't be making much money at that price. Once your taxes are paid, music, equipment, insurance, gas, vehicle maintenance, etc, you're remaining amount can't be much. But again, it's your business and I wish you well.

This is a fact plain and simple. More experience, more skills equal more money. Do you think the manager of McDonald's makes the same as the manager of a Five Star Restaurant? Do you think the manager of a local AM radio station makes the same money as the manager of an FM station in a top market like Boston or NY? Their experience and skill is what gets them the money. Sure, everyone can push an On Air button or play a song but that's not what gives them their skills. A bride searching for the best possible DJ to make her dream wedding come true is going to look at all aspects of a DJ but most of all they want experience and skill. It's our job to show them we have it.

I'm sorry and you might not agree but a bride searching for a top notch DJ is going to look at price. For the most part the old adage is true "you get what you pay for". A bride who had 2-3 grand to spend on entertainment is not going to look at someone charging $600. I'd be lucky if they'd even start at $1200, but the do care about price. And they know you have to pay for experience and skill.




I'll be the first to agree with you if you can point out where the attack occured.


Well, first things first Ron, I know there are differences between being a radio DJ and a mobile wedding entertainer. But let's get one thing straight, I'm a mobile DJ, not a mobile wedding entertainer...we don't mess with projectors, don't screw around with cheesy games, we puke at the sight of love stories (should I be trademarking that last one? :sqlaugh:), heck we don't even own a laptop.

As for knowing what brides and grooms want, remember we're going through the same planning processes that our current and potential clients are.

I agree a couple is going to want a darn good DJ, but within our market we're the ones out there showing them, hey you don't have to pay an arm and a leg to find a great DJ for your wedding. If you want an "entertainer" then yeah, you'll have to pay for him, but a DJ with experience and skills, you don't have to break your bank.
 
Ok!

:sqwink:
Fine then....you come out here and try to sell your business for $2000/event. I'm not talking about the nicer suburbs of Indianapolis or Chicago. I'm talking about the greater Lafayette area. If you can come out here and make a full year's worth of gigs at $2000 for 2010, I'll stand corrected.

Are there DJs here who charge $1000+ for events? Yup! One company does it to lower the amount of weddings that they get and the other does it because they prefer the rich crowd - and even they have started offering packages for $500/event to stay in business.

What is your radius? Surely, it cannot be just your immediate area. My radius is 2 hours. Anywhere in a 2 hour radius is an area where I can market and promote. You can too! I wasn't busting your ass and you're taking it that way.

I just know how to market. If you want me to advise you, I set my consultation fees accordingly :sqwink:
 
:sqwink:

What is your radius? Surely, it cannot be just your immediate area. My radius is 2 hours. Anywhere in a 2 hour radius is an area where I can market and promote. You can too! I wasn't busting your ass and you're taking it that way.

I just know how to market. If you want me to advise you, I set my consultation fees accordingly :sqwink:

I don't need advice, thanks. :sqrolleyes:
 
:sqwink:

What is your radius? Surely, it cannot be just your immediate area. My radius is 2 hours. Anywhere in a 2 hour radius is an area where I can market and promote. You can too! I wasn't busting your ass and you're taking it that way.

I just know how to market. If you want me to advise you, I set my consultation fees accordingly :sqwink:

We look at 1 hour travel one way with no fee...after that the extra fee all depends on how far we have to go. We'll probably expand that range once we get down to one vehicle for everything.
 
What I LOVE about this thread is that everybody CARES enough to add something.

I don't take any of this as an attack. It's not, although it sure can seem like it.

Keep up the great work everyone. It's an amazing thing.

Dave

ps. I used Newburgh Indiana because I lived there. I couldn't find a comparable statewide average.

pss. DJ J MAC. You acknowledge that you are worth at least $750. Cool. I hope you get it when you are ready. You know what I would do? Quote it ONCE to someone and see what happens.
 
Well, first things first Ron, I know there are differences between being a radio DJ and a mobile wedding entertainer. But let's get one thing straight, I'm a mobile DJ, not a mobile wedding entertainer...we don't mess with projectors, don't screw around with cheesy games, we puke at the sight of love stories (should I be trademarking that last one? :sqlaugh:), heck we don't even own a laptop.

As for knowing what brides and grooms want, remember we're going through the same planning processes that our current and potential clients are.

I agree a couple is going to want a darn good DJ, but within our market we're the ones out there showing them, hey you don't have to pay an arm and a leg to find a great DJ for your wedding. If you want an "entertainer" then yeah, you'll have to pay for him, but a DJ with experience and skills, you don't have to break your bank.
Well, then let's get another thing straight. Your experience as a radio dj has no bearing on being a mobile entertainer except for playing music. And from your description of what you think is a wedding DJ then you really have no idea. You seem to base your performance at a wedding on the terms of what you expect to be done at yours. That's not a wedding DJ/entertainer. I'm sure if the wedding couple wants Jazz during their cocktail time you'll be more than happy to provide it. I'm sure that if the cooperate client wishes to play big band music from some of their older employees you'll provide that also.

No, I know you're not a wedding DJ/entertainer. That is reflected in your threads and (please don't take offense)in your price. So, there is a big difference as to what we have been discussing. I could be wrong but I doubt you do the same planning as I do or many others here. I have many DJ's in my area that charge $450 for a basic music playing DJ. I only get $600 for a "just show up and play" event. But the reason some of us not only make that kind of money but make it on a regular basis as a full time company is because of the experience, skill, and time we put into each event.

If you think of yourself as a commodity then your price is set by your limitations. It comes down to supply and demand. If there's a lot of other DJ's in your area just like you then the supply is high and the demand will be less. That would reflect in your pricing. but if you have a skill and talent that's high in demand and there is a limited supply of DJ's with that type of skill, the price will be higher.


I agree a couple is going to want a darn good DJ, but within our market we're the ones out there showing them, hey you don't have to pay an arm and a leg to find a great DJ for your wedding.
If you must compare yourself to the rest of the DJ in your area. And charge equal or less to get the business then you are average. But if you consider yourself a "darn good DJ" and don't think people should be paying for that, that's to bad. You may feel like you're doing a Noble deed, helping these people out. But you are the one loosing out. But I'm sure the next time you go looking for a specialized service you'll take the cheapest because they're just in business to help people out.

Since you are only clearing approx. $302 per event after taxes (you are paying taxes right?) and then paying for any expenses that might have occurred for that event, your take home money isn't very much. Realistically you're mostly like only making $200 or less per event. That's not a lot of money when you look at it. But, it you're happy with that than God bless you. If you're as good as you say you are someone's getting one heck of a deal. And I mean that.
 
What I LOVE about this thread is that everybody CARES enough to add something.

I don't take any of this as an attack. It's not, although it sure can seem like it.

Keep up the great work everyone. It's an amazing thing.

Dave

ps. I used Newburgh Indiana because I lived there. I couldn't find a comparable statewide average.

pss. DJ J MAC. You acknowledge that you are worth at least $750. Cool. I hope you get it when you are ready. You know what I would do? Quote it ONCE to someone and see what happens.

The $750 is coming... It's like I mentioned somewhere earlier, we're progressing right along how we planned it all out. We've got some more things to purchase here and there, a few more documents to tweak and then we'll make our big splash into the area.

As I've learned from talking to many business owners when we were still working this idea out, in a recession, or at least very unstable time, you have to be extremely careful in how you price things because if you overshoot, you're screwed.
 
The basic economic principal of the free market. The market will only bear what it will bear. Try to charge $100 for the same thing that someone else is charging $75 for and see how long you stay in business.

Anyone who denies this does not understand basic economics. Time to go back to school.

Mike

Mike, the problem is we don't all offer "the same thing." That is what this discussion is all about. Just your thinking that we offer "the same thing" speaks volumes about how undereducated we are as a group. Let alone the general public.
 
I don't need advice, thanks. :sqrolleyes:
Everyone needs advise. What you do with it is up to you. I've received great advise from people over the years. It's one reason why I've progressed.

No attacks here either. We are who we are. We certainly don't need to prove anything to each other. Just help each other out is all I'm looking for.
 
Well, evidently you don't believe enough that your experience and skill are worth making that much.:sqbiggrin: Are you average like everyone else? Do you provide the same as someone just starting out in your business? Just curious.

Nope, I have an exceptional skill. I have been named one of the brightest young designers in my area.

But in my market, for example, for theatrical lighting design, high end designers make $750 per show (with the exception of the occasional regional level show). If I try to charge $1000 the theaters will hire another of the myriad of great designers out there. I am in the top 5% of designers, but there are a lot of designers in that top 5%. I think I am worth $1000 or more per show. But if I charge that, I don't work.

That is the reality of the free market.

Mike
 
Mike

How long does it take to design a lightshow for $750.00?

Depends on the show but on average...

2 readings of the script
2 or 3 evenings to attend production meetings (which last an hour or two)
2 evenings to attend rehearsal
1 day to design
1/2 a day to do CAD drawings
1-2 days to supervise hang (sometimes)
1-2 days to focus
tech week
tech rehearsal (12 or 14 hour day)
dress rehearsals (3 or 4 evenings)

Mike
 
Mike, the problem is we don't all offer "the same thing." That is what this discussion is all about. Just your thinking that we offer "the same thing" speaks volumes about how undereducated we are as a group. Let alone the general public.

You all provide entertainment for the reception.

Just like all lighting designers provide lighting for a production.

Mike