You are correct to a certain point. If you're dealing with a bride who has up to $600 to spend on a DJ for a wedding then they are going to go with number 1. As for the fluff not sounding honest? My past clients would disagree with you. I don't make statements I can't back up and have been for over 20 years. The brides that I meet with are looking for memories, for someone who will help them pull together the wedding they've dreamed about. And since I'm in the middle for pricing (starting at $1295) I fit most of their budgets. The few who are looking for those VFW $600 DJ's, well I send them to the part timers who I know can provide what they want for that price.
You're not putting a damper on my post at all. It stands as what works in the my area and around most of MA. These are not sales tactics, they are speaking the truth. I produce what I say and I have the backing to prove it. That's why most of my clients are from referrals and those who have seen me in action.
If you ask any bride what they'd prefer to hear regarding their wedding day to be, the majority would chose #2. For the more conservative bride who must think about evey penny and is on a tight budget they unfortunately must shop at the dollar store for their center pieces. Different markets, different dreams.
Every market is different, every DJ had different prices for what their service can provide. I have worked over 20 years to get my prices where they are today. I have no one to compare these prices with except my last job. I don't compete on price either. The minute a client says "well this guys $200 cheaper, can you match his price". I thank them for their time and tell them to hire the the other guy before someone else does. And I'm very nice about it. If they want price then I'll find them price.
Wow, we just got a high end DJ in Michigan for $900.
Here in Texas they run about $500-650 for the high end DJ.
Mike