If they knew how to market themselves properly, and offered great service at good prices, then they would not need to spend thousands of dollars on radio ads, and "remotes" in order to bring people in to buy their products!
Mercedes makes some of the best cars in the world.
They still need to advertise.
If they didn't. People would buy more BMW's instead.
And remember....you cannot succeed on great prices and/or service.
All of the OTHER furniture stores can offer those things, too.
So you need to advertise to convince people that you do it BETTER than your competition.
These businesses are in prime locations, and have major exposure just from their location. If they have been in business for more than a few years, why would they need to advertise at all? ...They should be earning more money year after year by referral, and being the buzz of conversation among social circles!
If you can buy the same brand couch, or same model car at ANY other location...
you need to advertise to tell people you sell it for less, or offer better service after the sale.
I hear from every DJ on here that DJs who know what they are doing don't need to advertise, and operate 100% off of referral and word of mouth, and break record sales every year. You also have DJ Taso who is killing it with his marketing not spending any money on advertising! ...You mean to tell me a DJ can figure it out, but furniture store owners/executives, and dealership owners/executives/managers can't figure it out, and have to spend thousands of dollars on radio ads? ..Don't tell me they are different either!
THEY ARE DIFFERENT
Because furniture stores and car dealers don't sell on a personal level like Mobile DJ's.
People hire YOU as a DJ because they like YOUR style, YOUR personality, YOUR music selection...etc.
And they are willing to pay MORE for you if YOU are the DJ they want.
There is a lot more personal preference in buying a DJ than buying a recliner.
...If Radio worked, the top Mobile DJs in every area including YOU would be spending $$$ on radio ads to increase your sales/profits, BUT you say you get "plenty" from Referrals and word of mouth. There is always room to grow profits. So why not start radio campaigns so you can earn more money with your DJ biz...After all you probably would get a discounted rate being an employee! ...
Nope. No one ever said that radio works for ALL businesses.
I have been writing and producing radio ads for 37-years...
and have only seen a Mobile DJ advertise three times.
I have had the chance to advertise my business many times on my own stations.
I could have gotten the best bargain you can imagine...
but it still would not have worked.
DJ's only use radio when they have traded it for advertising. (provided music for a radio station event)
BECAUSE IT DOESN'T WORK FOR THEM.
Hope your popcorn lasted thru the whole post!