Wanted to give an update. It's been 5 weeks since I posted this thread and here's what actions I've taken.
First, I ditched WW. I got several fake leads, right before renewal. I've also gotten 2-3 this past week. I'm done with WW (at least for now). Next, I've ramped up my FB ads. Instead of running a single ad for more money, I'm running 8-10 different ads. I'll choose some kind of dreamy or emotional shot, write my best attempt at female-friendly copy (emotion), then add in a line about our "free uplighting or free photobooth with a bundle package".
I started running these, a couple of weeks before Christmas. Yes, that's normally a dead time but I had 2 leads on Christmas eve and they haven't let up since then. It could be a fluke but I can't say I've seen this kind of lead volume on any other year in the past. I booked 3 last week and have 2 more meetings scheduled for this week. We currently have 13 on the books for 2019, 75% of them photo+DJ bundles (our most profitable). The ads I'm running currently are on 2 week cycles, usually $20-$30 per ad on budget. I'm thinking the key is the emotion and changing them out often. My guess is that the goal is to put multiple pitches in front of the same bride-to-be. With a tempting "free" offer, it's irresistable.
First, I ditched WW. I got several fake leads, right before renewal. I've also gotten 2-3 this past week. I'm done with WW (at least for now). Next, I've ramped up my FB ads. Instead of running a single ad for more money, I'm running 8-10 different ads. I'll choose some kind of dreamy or emotional shot, write my best attempt at female-friendly copy (emotion), then add in a line about our "free uplighting or free photobooth with a bundle package".
I started running these, a couple of weeks before Christmas. Yes, that's normally a dead time but I had 2 leads on Christmas eve and they haven't let up since then. It could be a fluke but I can't say I've seen this kind of lead volume on any other year in the past. I booked 3 last week and have 2 more meetings scheduled for this week. We currently have 13 on the books for 2019, 75% of them photo+DJ bundles (our most profitable). The ads I'm running currently are on 2 week cycles, usually $20-$30 per ad on budget. I'm thinking the key is the emotion and changing them out often. My guess is that the goal is to put multiple pitches in front of the same bride-to-be. With a tempting "free" offer, it's irresistable.