This is not a regular newspaper. It's in certain bars around this area letting people know what's going where for the bar and club scene.
There are different things going on different night's. I was talking about advertising every thing that is going on during the week to get people to come there. I'm not that self centered that I would make it about just me.If the owner of the bar you're spinning in, only advertises your night in one of these....
And no one is coming out...
then how does he expect people to READ the publication?
Jimmy you said something interesting and that is that people won't come out on Sunday night. That's not true. There is another place that people come out to hear a DJ play on Sunday night and it's going strong. I was supposed to audition there but things fell through. I know I have a tough road ahead of me because of this place and how well things are going there.Nothing right now until the night starts building. This way he can show off what he does. Don't worry it is going to bring him more free business.
Out of curiosity Macho... why are you wasting your time and energy on these bar gigs (in literally the worst areas) that only cost you money (driving and perhaps grabbing a drink or food while you're there). You don't get paid, and even if it did you'd get 1-200 max... it doesn't land you other gigs... and you could be using your time and efforts to book private gigs that pay hundreds more and have the potential to actually land you other gigs on top of it.
There are different things going on different night's. I was talking about advertising every thing that is going on during the week to get people to come there. I'm not that self centered that I would make it about just me.
No you don't. That paper is all over in different bars and clubs.I didn't suggest that the publication only promoted YOUR night...
I was saying the owner should NOT depend on this one publication to bring people into his establishment.
(because you have to already be IN the place to see the magazine/newspaper)
Out of curiosity Macho... why are you wasting your time and energy on these bar gigs (in literally the worst areas) that only cost you money (driving and perhaps grabbing a drink or food while you're there). You don't get paid, and even if it did you'd get 1-200 max... it doesn't land you other gigs... and you could be using your time and efforts to book private gigs that pay hundreds more and have the potential to actually land you other gigs on top of it.
I don't know what it cost. I was told a while back to look to reach people in more than one way. Just like communicating with a client. Some like to text, some like to use email, some social media and some actually like to do what I do and that is talk to people on the phone.Well Macho, once again you skip over my questions (why do you care about the bar scene so much), but since I live in NJ and have lots of experience with these so called industry magazines lets talk about those too.
First off... in 2017 print ads don't hold much value anymore. People go out based on where the trends are and where people are giving recommendations. Social media postings would be more effective than print ads. The people in the bar and club industry that are the most successful are the ones with the best social media campaigns.
I just bought a house in a new neighborhood, and we have a facebook group page for the neighborhood. Everyday people are asking for reccomendations on food, nannys, plumbers, makeup artists, hair salons, and yes... places to go out to. No one chooses where to go or who to hire by reading a magazine... they get their recommendations from friends that have similar taste and style and have experienced a place before saying to go there.
Secondly is the cost of these ads. Depending on the publication, a full page ad can be anywhere from $5,000- $12,000 a year. I can't imagine any bar owner wanting to spend that much if their fridays and saturdays are already doing well, since it is well known that the rest of the nights will probably be slow and spending that kind of money won't increase their traffic enough on the slow nights to make up for that advertising money spent.
Third, these ads are typically for the venue in general, it doesn't mean it'll help your specific night in any way. That's what you were hired to do... thats why most bars and clubs are now hiring dj's with social media followings, or a good dj with a strong promotion team.
Yeah I said that... but those places are not places you'd ever be able to get a spot in. You need to play the music you don't like... you need a social media following, you'd need to frequent them often so they know you know the crowd and what the atmosphere they look for is, and as silly as it sounds, you'd need to be on traktor, serato, or flash drive (if you show up with virtual dj they won't even let you plug in).It has not only to do with places in the past but today as well. There are places today that are back from that time still going strong. It's because they didn't fall into the trap some others did by letting anybody come in and chasing after a fast buck.
Someone said it earlier about certain places being selective as to who they allow to come in their place, have a dress code and if someone starts trouble they are not allowed back in anymore.
WTF I couldn't use VDJ. Why the hell not!? What difference does it make what I use? If I use Serato and I suck do you think they are going to say that DJ sucked using Serato? Does it make a difference what you use? If you don't know what you're doing it won't matter. What does using Serato have to do with it? Will it make me play better?Yeah I said that... but those places are not places you'd ever be able to get a spot in. You need to play the music you don't like... you need a social media following, you'd need to frequent them often so they know you know the crowd and what the atmosphere they look for is, and as silly as it sounds, you'd need to be on traktor, serato, or flash drive (if you show up with virtual dj they won't even let you plug in).
Dead serious, you show up with that and the owners/promoters see you with that, they'll just tell you to pack up. It's an image thing. Higher end clubs have a desired image for their guests, and for their staff.WTF I couldn't use VDJ. Why the hell not!? What difference does it make what I use? If I use Serato and I suck do you think they are going to say that DJ sucked using Serato? Does it make a difference what you use? If you don't know what you're doing it won't matter.