What we're really talking about is how well you present yourself to a prospect, and what they are able to learn about you. For each prospect that might be different.
I've had people tell me specifically they reached out because of things that were said about me in reviews.
I've had people tell me that they felt comfortable with me because I had photos of my set up in their venue, and they were more comfortable with me because they knew I was familiar with the site.
I've had people book me because a planner told them I was the DJ that they should be hiring based on the type of event they wanted.
I also try to continually put up content on Facebook, Instagram, and hopefully more YouTube soon that supports exactly what I tell people we do. All of it comes together to either tell your story, or corroborate the story that you told.
It's just an attempt to hit each channel or issue that a prospect might be focused on.
I've had people tell me specifically they reached out because of things that were said about me in reviews.
I've had people tell me that they felt comfortable with me because I had photos of my set up in their venue, and they were more comfortable with me because they knew I was familiar with the site.
I've had people book me because a planner told them I was the DJ that they should be hiring based on the type of event they wanted.
I also try to continually put up content on Facebook, Instagram, and hopefully more YouTube soon that supports exactly what I tell people we do. All of it comes together to either tell your story, or corroborate the story that you told.
It's just an attempt to hit each channel or issue that a prospect might be focused on.