Discussion: Will most clients choose a DJ who is "OKAY" to save $$$?

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What we're really talking about is how well you present yourself to a prospect, and what they are able to learn about you. For each prospect that might be different.

I've had people tell me specifically they reached out because of things that were said about me in reviews.

I've had people tell me that they felt comfortable with me because I had photos of my set up in their venue, and they were more comfortable with me because they knew I was familiar with the site.

I've had people book me because a planner told them I was the DJ that they should be hiring based on the type of event they wanted.

I also try to continually put up content on Facebook, Instagram, and hopefully more YouTube soon that supports exactly what I tell people we do. All of it comes together to either tell your story, or corroborate the story that you told.

It's just an attempt to hit each channel or issue that a prospect might be focused on.
 
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Does it exist?
I mean, of your under 25?
I doubt it.

EVERYONE googles - on their phone mostly - even people over 50.
FEW people want to 'talk' to anyone - let alone ask for a recommendation. Just google it - you can talk to your phone you know?

A 23 year old guy that works for me does EVERYTHING with his phone. GPS? phone. Scheduleing appt for his car? Phone. Ordering pizza? Phone. facebook? Phone. Deposit check in the bank? Phone.

Many under 25 don't even own computers - why would they need one? Phone and maybe one at work if they need to print something.

"ok google, find me a dj for my wedding" - I just did that on my phone...now NO Dj pages come up on the 'first page' (do phones have pages?) thumbtack, wedding wire, gig masters, news bits and blogs, a couple of 'ad' labeled listings.

Sure, some folks will take the referral of a friend..vendor, etc. But it's less and less than ever IME - a LOT less than 5 or 10 years ago.

Adn this is in an area that is rural and 'connected' - people don't move much, kids buy houses a mile from their parents, etc. I can't imagine referral is more in a mobile city area.

As for 'local business they trust' saturday's wedding was an hour's drive away in another county and city ... the one before that in another state 40 minutes away, again, another city.

I ask and i get "found you on the internet".
they're not doing that if they have a friend referring a DJ, right?



Proformance said:
You know there's a real world with real life that exists independent of the internet, right?
The internet did not level the playing field - it leveled the players who think it's the only game in town.

When it really matters qualified buyers contract services from local businesses they trust. They ask their friends and associates for recommendations and referrals, and the internet is just a phone book.
Click to expand...
 
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So, your internet assessments are based on conjecture rather than campaigns?
Not very reliable.
 
?? I don't understand you statement.

I ask all people that inquire how they found me...'on the interent' or 'google' is the most anyone seems to remember. Sure I can beat them up "was it my FB page? My website? a link from weddj or ..or ..or.." - they won't know - hell, I don't know half the time where I found something online - was it a google ad word? inline ad? pop up ad? And is, on what page did I see that ad?

Sorry, not important to me..or most people..where I found something.

Sure. I'd love to know exactly what drove them to me.
I'd also love to know what drives them to YOU - or anyone that is my competition.

SEO's are great for saying " we can tell you what people are searching to find you! " - i don't care, they're finding me. I want to know prospects are typing in and finding DJs but not finding ME in that search! THAT would be the most helfpul
 
DJ Ricky B said:
My brother and I had a conversation over the phone today.

We both did follow ups this morning, and were both told pretty much similar stories as to why the client chose another DJ.

I called up a Gig Masters prospect this morning to follow up on a quote for a 2.5 hour 10 year old birthday party on Friday 10/28. The client specifically said she wanted someone to entertain the kids, bring lighting effects, and just wants an all out great time for the kids. I sent her a nice response informing her what I can do, and gave her a price of $500 for the 2.5 hour time frame. The event location is a 50 minute drive from my house...not a big deal, but I felt $500 is a pretty fair price also considering it's a Friday.

The client told me "I actually decided to go with a lady who is local. Her kids go to school with my kids, and I saw her at the school dance a couple weeks ago, and she did an OKAY job at it. " So I didn't get the gig...not a big deal...I am booked that Saturday and Sunday anyway.

My brother also followed up with a client this morning. He had quoted $400 to do a apartment complex pool Halloween party (They have an indoor pool). He did the party last year for the same price. The property manager said "Oh one of our employees has a brother who DJs on the side. He was only charging $175 which is why we are going with him. Nothing against you, you did a great job for us last year, it's just that saving money is more important to keep our community budget in line"...

So the question is: Do you believe most clients would prefer to go with a DJ they know is "Just OK" compared to a more experienced DJ who might be charging a few hundred dollars more to do their party?
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yes
 
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I'll say it again. It's about a client choosing the right DJ to do their event. The most expensive DJ may not always be the right DJ and just because they are the most expensive doesn't guarantee they will do a good job. It's just the assumption some will come up with.
 
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